Working as part of an international design and delivery team including CAM and ArquiLEDS in Peru, e:cue in Germany, and Traxon in Hong Kong, Cinimod Studio created a cutting-edge mood analysis system to control the stadium façade lighting.



Using a combination of innovative technologies and lighting layouts, the façade of the stadium has been infused with a mixture of lights that allow the façade to act as a "mirror" of the crowd’s mood. In what is probably now the largest crowd controlled interactive lighting display in the world, the stadium is able to communicate the ebb and flow of excitement and disappointment to the surrounding city, thus becoming a watched spectacle in itself.



A network of customised sound level metres was deployed along the roof line of the stadium to create a dynamic map of the crowd’s noise levels. This data was then processed by Cinimod’s processing hardware and software located in the main communications room of the stadium.



Cinimod software developed specifically for the project processed the sound level data in real-time, performing a series of comparative mathematical calculations and analysis by self-calibrating algorithms. The output from the software is a "mood state" that summarizes the collective mood of the crowd.

 

The lighting patterns have been carefully designed to faithfully depict the moods. The patterns vary in colour, speed, brightness and scale — at times the façade can be seen to sparkle with obvious joy and celebration, other times it recoils into a subdued and disappointed state. In these variations the mood of the crowd is clearly visualised for the outside city to see and share.

Further technical details



 

Lighting Output

The external lighting scheme is designed to integrate seamlessly within the architectural framework, while providing the required media façade framework to display lighting patterns that depict the mood the crowd within the stadium. Working with the design of the new façade, the majority of the lights are laid out in dramatic fans of "flames" that wrap upwards around the bulbous form of the structure.

The scale of the stadium façade necessitated a very large array of colour and pixel addressable fittings. The fittings are all from Traxon Technologies, who specialise in high quality architectural LED lights. Their overall installation is linked to an e:cue architectural lighting controller that provides the required 62 universes of DMX lighting control output.

The overall façade lighting control system is comprised of 2 main components: Cinimod’s interactive mood analysis system and the E:cue lighting control system. These two components work in tandem to deliver an ever-evolving and responsive lighting display on the façade.

Technical Details of Interactive System

As is common to many Cinimod projects, the challenge was to develop a bespoke and reliable solution that would faithfully deliver Cinimod’s ambitious scheme for an interactive lighting control system. Utilising a transfer of technologies from related industries, Cinimod created a cutting-edge mood analysis system for the Stadium project.

Crowd Noise Level Mapping

A network of customised sound level metres was deployed along the roof line of the stadium to create a dynamic map of the crowd’s noise levels. This data was then processed by Cinimod’s processing hardware and software located in the main communications room of the stadium.

Mood Analysis

Cinimod software developed specifically for the project processed the sound level data in real-time, performing a series of comparative mathematical calculations and analysis by self-calibrating algorithms. The output from the software is a "mood state" that summarizes the collective mood of the crowd.

The 4 states defined states are:

Boring: The crowd has a neutral attitude to the game, indicating the lack of any particularly good game play.

Excitement: Detected by a surge in crowd noise levels, the crowd is determined to be excited by events on the pitch.

Celebration: The celebration mood would normally be triggered by a goal, and is detected by further rise within the ‘exciting’ state followed by a sustained level of constant high-level noise.

Disappointment: If the noise levels of the ‘exciting’ state reach a peak followed by a rapid decline in levels, then the software is likely to detect a disappointed crowd.

Output

The mood analysis software runs perpetually, constantly evaluating the mood. It communicates the determined mood state to the e:cue lighting controller which then sends the relevant DMX control signal to all the light fixtures.

The lighting patterns have been carefully designed to faithfully depict the moods. The patterns vary in colour, speed, brightness and scale — at times the façade can be seen to sparkle with obvious joy and celebration, other times it recoils into a subdued and disappointed state. In these variations the mood of the crowd is clearly visualised for the outside city to see and share.

Team

The lighting of the stadium was the result of teamwork from design and production offices across South America, Europe and Asia.

Concept and lighting design:

• Claudia Paz, CAM (Concept)
• Dominic Harris & Nick Cheung from CINIMOD STUDIO (Interactive Control System)
• David Castañeda, TRAXON (Design Development)
• Luke Hall (Stage Lighting)

Programmers:

• Andrea Cuius, CINIMOD STUDIO
• Christian Brink, E:CUE
• Rafael Baggioni, TRAXON
• Cesar Castro, ARQUILEDS

Companies:

• CAM (Lighting design & Installation)
• ARQUILEDS  (Distributor and Project Management)
• CINIMOD STUDIO (Interactive Control System)
• TRAXON (Fixtures)
• E:CUE (Lighting Software)

The Aronas chandeliers are installed as a pair in an important office building in the heart of Lima, Peru. These glistening and sparkling chandeliers, each comprised of hundreds of holographic light tubes, are dramatically showcased against the contrasting black finish of the atrium.

Each light is suspended on almost visible wires, creating a showering lighting effect that is 10 storeys tall. This cascade of light is beautiful to both close observers within the buildings as it is to distant viewers across the city.

Fabricated bespoke for the Edificio Juan De Arona, the chandeliers serve as an example of Cinimod Studio’s approach to designing and delivering large scale installations for specific and special locations.

Working closely with local lighting designer Paz, the chandeliers have been integrated closely within the greater overall building lighting scheme.

Credits:

Concept Design: Cinimod Studio

Local distributor and installer: ArquiLeds

Chandelier production and programming: Cinimod Studio

The Chelsea store presented unique design challenges that included a deep shop unit with a relatively narrow shop front. This led to the Cinimod design team seeking new and innovative ways to create a highly visible store that would deliver an eye-catching high street presence using a fusion between sculptured architectural and lighting elements. Building on design explorations from previous Snog stores, Cinimod have taken the integrated furniture and lighting design to new levels.

Highly visible from outside is the “Ribbon Ceiling” of undulating light. The complex form was derived using parametric software to create the smooth rippling form that varies in depth and pitch across the overall store plan. Cinimod Studio have a proven passion for experimenting with lighting control systems, with a desire to keep pushing the interactive and generative nature of our digital lighting media content. For the Snog Chelsea store, Cinimod deployed a new lighting control system by amBX. This responds in real-time to the store’s music system, creating dynamic colour movements across the ribbon ceiling that are perfectly in tune with the music. This ensures that the ceiling colours never appears static or repetitive, and instead are in a state of continuous responsiveness to the acoustic environment.

The studio’s expertise in LED lighting was further tested by the introduction of a 100% LED lighting solution for the whole store. This provides unparalleled energy efficiencies and full controllability over the exact quality and brightness of light. Cinimod Studio turned to Philips for their assistance in delivering this ambitious 100% LED lighting scheme. The resulting quality of light is remarkably fresh, healthy and natural feeling, with the brightness linked to the main control system to allow automatic subtle variations throughout the day.

The customer seating within the store is focussed on a single over-size organic bench, fabricated as single piece to achieve the smooth and seamless continuous curvature that provides it’s distinct form.

PROJECT CREDITS

Client: Snog Pure Frozen Yogurt (London)

Architecture Design: Cinimod Studio

Lighting Design: Cinimod Studio

Branding and Graphics: ICO Design

DJ Light is about the exhilaration of one person taking control over a massive space and manipulating the incredible array of light and sound within it using nothing more than their own body. It is an empowering experience where the public is invited to be the artist.

The installation consists of 85 giant globes of light, each capable of displaying millions of colours. As the “guest DJ” assumes their position on the podium, they can use their arms to point and gesture. These movements are translated in real-time into beautiful movements of light and generative sound across the space.

Cinimod Studio are known for their innovative use of technologies, and it is therefore no surprise that “DJ Light” employs some truly innovative technologies. The main controlling hardware and software utilised for DJ Light was made especially for the project, and combines years of on-going research and development.

Each of the inflatable globes contain custom LED lighting, designed and fabricated for maximum controllability and energy efficiency. Each globe has a unique identity that allows the colour to be controlled from the main DJ podium. Suspended above the podium is a high accuracy thermal tracking camera that has been developed by Cinimod to allow for live tracking of the “guest DJ”. By tracking every movement of the person below, this camera communicates control signals to the main software programme that is responsible for the live sound and light generation.

With over 400 channels of lighting control and a multi-directional sound system, DJ Light is comprised of a technically advanced set-up. However it is the intention and desire of Cinimod Studio that the focus of the public should be on the beautiful and ephemeral effect of the artwork, rather than on the technology that underlies it.

Project Credits:

Concept design, realisation and implementation: Cinimod Studio (London, UK)

Software programming: Cinimod Studio with Henrik Ekeus (London, UK)

Local project management: Claudia Paz  & Cesar Castro (Lima, Peru)

Local production team: Arquileds and Consetec (Lima, Peru)

This new design draws on the studio’s multidisciplinary background in architecture and lighting. Applying new design and fabrication techniques, the original Butterfly In Flight (that can now be found in a dozen Itsu stores across London) has been re-imagined and engineered to create a floating twisting sculptural form that has a major visible presence within the cavernous Terminal 5 building.

Butterfly In Flight is a product of Cinimod’s on-going research exploring the idea of design in 4 dimensions. Capturing cinematic motion within physical design, this fascination has been symbolised by the motion of a butterfly through various different projects.

The key components that make up the artwork are the aluminium supporting structure, the light emitting polycarbonate wings and the custom lighting system. The structure consists of a modular construction that when assembled forms a three-dimensionally curving tube. This forms the twisting spine onto which the illuminated wings are fixed.

Each wing has inlaid within it a high density LED strip that emits light through the clear polycarbonate with a dichroic coating to one side. Individual control means a series of programs that vary throughout the day animate the lighting to articulate the dynamic motion instilled in the design. The overall result is that the wings appear to have a crystalline and delicate appearance, with an iridescent colour that shift as one viewers walk around it.

Planning and prototyping was crucial to the success of the project. The design process involved close consultation with BAA, where design decisions were made based on some of the most stringent regulations in place at any UK airport. In an incredible feat of materials research, engineering, fabrication and project management, the final sculptural Butterfly In Flight was installed on site in just 2 nights, and now soars 6 metres above the kiosk below.

While traditional chandeliers are static objects, the Light Symphony is designed to engage with the public and become an active and animated element within the space. It is comprised of 240 light tubes suspended in space to create a falling volume of red, gold and white light. The overall height is 15 metres, and the scale of the piece feels both natural and appropriate to the cavernous atrium where it is located.

The real magic comes from when members of the public become the ‘conductors’ of the Light Symphony. Standing at a special plinth that is reminiscent of an artist’s easel, the user can orchestrate complex colour movements throughout the Light Symphony by using his hands and arms across a highly innovative LED touch panel. The response is immediate, and the effect clear, fluid and rewarding.

Light Symphony was produced in the UK and installed with the assistance of a local production company. All elements were designed and fabricated bespoke for the project, and a 4-strong Cinimod team were on site for 10 days.

Cinimod Studio’s approach to the project serves as another example of the design teams ambition to deliver projects of beauty and innovative design where the focus on in which the highly complex and technical electronics and control systems are presented in a highly intuitive and natural manner.

Additional footage available on Vimeo:  Interview Film,  Making Of Film.

Project Details:

Client:  Sobranie London, Moscow.

Overall Design, including lighting, mechanical and interaction design: Cinimod Studio

Electrical Design: White Wing Logic (London)

On-Site Production team and coordination:  Zeppelin Productions (Moscow)

In the main basement area ripples of light swirl around the club, pulsing hypnotically to the music, and revealing shards of colour within the timber slatted walls.

The Cinimod lighting scheme extends to all areas of the club, including the upstairs bar where warm white light edge lights dramatic panoramic landscape prints. Copper mirror ball pendants were deployed over the main bar counter, providing further warmth to the interior.

Key to the overall design is the integrated sound-to-light control system that provides a gently shifting lighting palette throughout the day and changing to a more dynamic content by night.

The project serves as another example of Cinimod Studio’s versatile approach to lighting design, and the results that can be achieved by making key innovative decisions in the design process.

Located at 5 Garrick Street, the site was once the location of an apple store dating back to the 1860′s. This provided the inspiration for the contemporary design, in which a modern day orchard of trees reach up toward a sky canopy of perpetually animated light, gently pulsing and swaying in the imagined breeze of an idyllic day.

Below this canopy lies the grass lawn, with a white fallen tree branch providing the main seating. Around this branch can be found Shitake Mushroom stools by Marcel Wanders, and the marble topped tables familiar from the previous Snog stores.

The feature ceiling is comprised of thousands of individually controllable LED globes, descending from the glowing ceiling on stainless steel rods set to specific lengths. Similar to other Cinimod Studio projects, these lights and their control systems are bespoke products developed by Cinimod Studio for the application.

Psychedelic visuals graces the white glass wall, adding further to the surrealist atmosphere of a unique store that is already being described as “Alice in Wonderland”.

Project Credits:

Architecture and Lighting Design: Cinimod Studio

Main Contractor: Vivid Interiors

Branding: ICO Design

Digital Lighting Design and Programming: Cinimod Studio

Architectural Lighting: Deltalight

Related:

This forms part of our on-going architectural and lighting design work for Snog, as seen in the Snog Pure Frozen Yogurt Stores at Soho,  South Kensington and Westfield Shopping Centre.

Cinimod developed a concept inspired by Itsu’s butterfly motif which was brought to life as an animated visible sculpture.    The dynamic form is based upon the cinematic motion of a butterfly’s wings as it takes flight.

This was modelled as a continuous sequence in 3D software and then sliced at time intervals to determine the evolving angled shapes which comprise the final artwork.

The illusion of the butterfly’s flight is completed by the bespoke software controlling the colour of each wing, allowing for the illuminated and highly visible ‘fluttering’ of butterflies through the piece.

The final result is a surreal and ephemeral lighting sculpture that provides an adventurous and effective addition to the Itsu store design.

Related Projects:

The Itsu “Butterfly in Flight” is an example of Cinimod Studio’s fascination with the fusion of lighting and architectural materials.  Other examples of such integrated artworks include the Interactive Tableaux and the UFO projects.

Each globe pendant is made of a smooth glass finish similar to the frosted opal glass from Murano, Italy.   The internal light sources are high-performance energy efficient LEDs from CREE.  All electronics are designed by Cinimod Studio, and manufactured bespoke for the application.

All enquiries for chandelier commissions should be addressed to Cinimod Studio at enquiries@cinimodstudio.com