Fire And Ice

An interactive homage to Robert Frost's poem

Cinimod Studio have created an interactive art installation inspired by the well-known poem ‘Fire and Ice’ by Robert Frost. The installation presents the viewing public with the opportunity to assume the personified role of either the fire or ice element, and in doing so, the viewer becomes an integral performer within the piece.

‘Fire and Ice’
by Robert Frost

Some say the world will end in fire,
Some say in ice.
From what I’ve tasted of desire
I hold with those who favour fire.
But if it had to perish twice,
I think I know enough of hate
To say that for destruction ice
Is also great
And would suffice.


Presented in an epic landscape format, the two opposing elements react to gestures of the public. With the increased movement of the viewer, the ferocity of the fire and the glacial blizzard of the ice become more pronounced. Each person can gesture the fire towards the ice and vice versa, triggering an explosive real-time transition of fire and ice particle simulations.

The installation is displayed on a monolithic LED video wall, the volume of light emanating from the piece further fills the public realm. The aesthetic remains simple yet powerful, and the juxtaposition of fluctuating movement creates an artistic and visually compelling reinterpretation of the Robert Frost poem.





Client: We are the Fair / Hammerson
Location: WestQuay Shopping Centre
Design & Concept: Cinimod Studio
Digital & Technical Production: Cinimod Studio
Physical Build: Cinimod Studio & PRG
LED Screen Provider: PRG
Sound Composition on video: NorthVSouth