The nine pristine white rooms of the Saatchi Gallery served as the perfect backdrop for the Inside Rolls-Royce exhibition exploring and celebrating the rich colours, textures, and design and customisation culture of Rolls-Royce.
Wood Wall was an in depth exploration of the fine craftsmanship of wood used within the car’s interior. The interactive installation was designed to raise recognition on how the woodwork within each Rolls-Royce can be fully customised by their owner. The viewer could physically push the flexible projection screen to create live interactive manipulations of the wood patterns and textures. As the participant created their unique wood marquetry and book matching patterns, the experience was further amplified by a rich orchestral interactive soundtrack.
On show was also the Spirit of Ecstasy, another Cinimod Studio artwork that let the viewer become the form of Rolls-Royce’s iconic logo. The interactive installations produced by Cinimod Studio were extremely innovative, and it was through the close collaboration with Imagination and Rolls-Royce that they became such a successful embodiment of the Rolls-Royce brand.
The exhibition is now touring around the world from Berlin to Dubai, Shanghai, Los Angeles and more. Keep updated with its progress by visiting http://www.insiderolls-royce.com/
Creative Agency: Imagination
Production: Cinimod Studio
Music Composition: North v South / Cinimod Studio