Interactive Experience Screens for Ralph Lauren, 5th Avenue

An engaging interactive shopfront experience allowing the public to manipulate 360 degree footage of Ralph Lauren athletes.

Ralph Lauren commissioned Cinimod Studio for the launch of their first holographic and interactive window display to celebrate the release of its new Polo Sport line. Cinimod Studio delivered a ground-breaking interactive shop front at the New York City Ralph Lauren flagship store, on Fifth Avenue and 55th Street.

By standing in front of the screens the public are able to use their hands and arms to spin the photographed athletes. The hidden infrared tracking cameras within the shopfront glazing, coupled with Cinimod’s bespoke interactive control software, keep the experience magical and effortless – allowing the focus to be on the playful exploration of the key brand values.

Ralph Lauren has been on the cutting edge of fashion and technology for over a decade and continues to reimagine shopping using unparalleled technology that transcends retail,” Ralph Lauren’s Vice President of Global Advertising, Marketing, and Corporate Communications, David Lauren said. The new technologically-advanced display is in-line with the brand’s new smart shirt, which is being released as part of the Polo Sport line.

Cinimod Studio led the meticulous planning and coordination required between the various design disciplines and the technical requirements. Cinimod worked closely with Ralph Lauren’s own in-house team on the content and overall layout, and then deployed a multi-disciplinary team from their London studio to spend several days and nights on site to execute the technical build.

The installation ran in the Ralph Lauren windows of the Fifth Avenue and 55th Street flagship store from 26 August 2015 for 4 weeks. It was operational, visible and effective during both daytime and night-time hours.



Client: Ralph Lauren
Design Concept and Video Content: Ralph Lauren (in-house team)
Hologram Technical Design and Installation: Cinimod Studio
Lighting Design and Programming: Cinimod Studio
Side Screens, Interactive Programming: Cinimod Studio
Audio Content: North v South / Cinimod Studio
Projection Stretch Film and Installation: MDH Hologram Ltd (Musion) for Cinimod Studio