Regent Street Polo for Ralph Lauren

For Ralph Lauren’s ‘Create Your Own’ Polo line, Cinimod Studio were commissioned to provide a unique technology solution for a digital overlay of content across three controllable mannequins.


As part of a promotional drive for Ralph Lauren’s CYO (‘Create Your Own’) Polo line, Cinimod Studio were commissioned to provide a unique technology solution for a digital overlay of content across three controllable mannequins.

Set against the Polo display, each mannequin presents a white canvas on which to project dynamic content displaying the offerings available for personalisation of the Ralph Lauren classic polo shirt.

Projected logos and imagery demonstrate the range of customisable graphics each customer can choose from. Digitally and mechanically controllable, each mannequin rotates on command and projection mapped content offers a range of dynamic imagery as the mannequin moves to different angles.

Partnering with animations agency Made by Radio, content presented is vibrant, artistic, and at times humorous offering an engaging and memorable performance that complements any in-store personalisation of the shirts. Through the selection of colours and logos, the content promotes the specification of colour of the shirt and the emblems and logos on the front and back.

 

Through Cinimod Studio’s bespoke software control and motorised turntable, the mannequins rotate smoothly and quietly with images dynamically aligning in real time. The method offers an artistic approach, animating the logos and bringing them to life, while including abstract effects and visuals in line with the brand identity.

The combined bespoke hardware and software developed and installed offers a durable, innovative, and stable solution for this retail environment while allowing for optimum controllability. Phosphor laser projectors were chosen based on their resolution, longevity, level of maintenance, heat production and noise level.

The in-store experience runs alongside Ralph Lauren’s instore personalisation mobile app set across three iPads and continues to provide an engaging and unique backdrop within the Polo display.

 



Credits

Client: Ralph Lauren
Design Concept: Ralph Lauren (in-house team)
Hardware & Software Development: Cinimod Studio
Production Design & Installation: Cinimod Studio
Animation Design: Made by Radio