Microsoft Xbox – Halo
Cinimod Studio delivered the most epic of public lighting installations to mark the launch of the new “Halo 4” Xbox game.
On the eve of the one of the most highly anticipated blockbuster launches of 2012, Xbox 360 celebrated the release of “Halo 4” with a ground breaking aerial lighting performance visible for miles over London.
The “Halo 4” Glyph symbol 2 was one of the largest and brightest man-made structures to ever fly over a capital city and measured 50 feet in diameter, weighed over 3.2 tons and was illuminated by 20 KW of pure orange LED light.
Super fans and spectators were treated to an epic aeronautical show as the Glyph flew over the River Thames past some of the world’s most iconic landmarks. Dynamic effects wowed crowds as they enjoyed the spectacle of one of the largest lighting art performances ever flown under a helicopter.
The Glyph flyover made the seemingly impossible world of science fiction a reality, and the 50 foot symbol of the Didact hovering in the skies of London seemed a fitting way to herald the next chapter of this phenomenal blockbuster franchise.
Client: Microsoft XBox
Creative Agency: AKQA
Lead Design and Production
White Wing Logic
S3i Stainless Steel Solutions